Thursday, June 24, 2010

Sampling of Rockethub.org's Crowdfunding Manifesto




Welcome to The Crowdfunding Manifesto. The purpose of this guide is to educate and inspire you on the strategy of crowdfunding a creative project. We define creativity broadly - to include traditional categories such as music, film, photography, writing, etc - and also fields such as entrepreneurship, some forms of philanthropy, computer programming, sports, etc. First off, what is crowdfunding? In a nutshell, it is leveraging your network and audience for funds, awareness, and feedback. Crowdfunding is based on the belief that the power of many small contributions in aggregate can become significant. There are a few different variances of crowdfunding - some are purely donation based, others are rewards based. We believe that for the modern Creative - the rewards-based model offers the most sustainable path to funding projects. Why are we seeing this phenomenon now? For starters, Creatives are more connected to their audience and network than ever before. Modern social networking makes reaching out simple and virtually free, while the costs of creative production and distribution have gone down. Meanwhile, the old-guard institutions of music labels, publishing companies, film studios, etc. are collapsing. A new revolution is emerging on the grassroots level of creativity. Crowdfunding is the foundation of this New Creative Economy. What does this mean for you as a Creative? The tools for funding and publicizing your projects are available right now - supported by multiple platforms. This manifesto is here to help you succeed, regardless of what platform you choose. The Crowdfunding Manifesto consists of the three pillars of success:
  1. The Project
  2. The Network
  3. The Rewards
Each is equally yet uniquely important. When each pillar is strong, the probability for success grows.

For more information please check out the full manifesto here.

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